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Rosetta

A compass, a map, and a Geiger counter for every Trailblazer — whether you're an architect, a consultant, or a seller. Know where to go, how to get there, and where the risks are.

Rosetta is a governed knowledge platform for Salesforce delivery, built by Keenan Vision LLC: the knowledge of proven subject-matter experts, encoded, governed, and delivered just in time — at every stage of an engagement. The name is a promise: like the stone, one meaning carried intact across every script — from what the business asks for, down to what the platform runs. Concretely, what comes out: a living digital twin of the engagement, a Solution Thesis any seller can carry, a Statement of Work scoped from evidence, a compiled Spec Manifest that humans and agents execute, and anti-pattern warnings before you need them.

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The two-stage pipeline: the digital twin compiles ahead of time into the Spec Manifest; work packages compile at dispatch into a governed environment serving a human or an AI agent The two-stage pipeline: the digital twin compiles ahead of time into the Spec Manifest; work packages compile at dispatch into a governed environment serving a human or an AI agent

The problem is personal. Every Trailblazer is living the same three challenges. The platform evolves faster than anyone can keep up with — there is never enough time to learn what to do, what to avoid, and when. Complexity keeps rising — Trailhead badges and certifications are necessary, but on the newest parts of the platform they are no longer sufficient on their own. And AI has collapsed building something from months to minutes — but whether what you built meets the business's intention, and handles this customer's specific risks well enough to be adopted in production, is exactly where most projects still fall apart: Keenan Vision field research found that 87% of enterprise Agentforce projects that cleared scoping, received budget, and entered build never reached production.

"Every SE at Salesforce knows Claude has amplified just how much of a lack of detailed documentation, examples, and public Trailblazer-community content there is. SEs will happily use AI to build wonderful things on CRM — the second they try to get it to do Data 360, it just struggles. It doesn't have that tribal knowledge. The only way you get an agent to actually do that is having someone at the wheel who's done it all before."

— a Salesforce Solution Engineer, Asia-Pacific

The cost is not abstract: delayed sales, delayed adoption, delayed business value; projects that fail after the budget is spent; and a reputation hit that lands on the customer, the partner, and the platform at once.

What Rosetta does. Rosetta bridges the gap with a guided experience in which builders build: curated, governed content — best practices and anti-patterns — plus proven planning and delivery methodology, so you can propose a solution that meets the business need, ground the delivery plan in evidence, and design and deliver faster with less risk. It is the system solution engineers, engagement managers, and solution architects always needed but never had the time — or the scale — to build and maintain themselves. The expertise still comes from experts; Rosetta puts their accumulated judgment on every Trailblazer's shoulder, so each engagement is as good as the best one.

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Where to next

If you lead a Salesforce delivery organization, start with Why Salesforce should care.